Adidas CEO Kasper Rosted told CNBC that in 2017 alone, the company sold ‘1 million shoes made out of ocean […]
Adidas CEO Kasper Rosted told CNBC that in 2017 alone, the company sold ‘1 million shoes made out of ocean plastic’.
The sportswear corporation told CNBC that they had started selling three versions of the Ultraboost recycled plastic shoes in 2017.
Each pair of shoes, which were made in partnership with environmental organization Parley for the Oceans, reuses the equivalent of 11 plastic bottles.
All of the plastic was gathered by Parley workers from beaches and coastlines around the world before it could make it into the ocean.
Last April, Mathias Amm, Product Category Director of Adidas Running said: ‘As a global brand we have a responsibility to help change the world for the better. These designs reflect our support for a great cause, while delivering the exceptional performance we are renowned for – a powerful combination, which we hope will excite and inspire our global community as much as it does us.’
Adidas’ aim was to create one million pairs of the shoes – so the fact that they’ve actually sold the same number is incredible.